Part 5/10:
He reflects on the ripple effect of his early decisions: by helping others with their marketing, he solidified his reputation and created new business opportunities. Through referrals and repeat clients, he built a self-sustaining business model that grew through the strength of his network and proven results.
The Directory Business: A Game-Changer
One of Tim's most intriguing insights involves directory businesses—specifically, those centered around local services. He argues that when you build a local business directory, the marketing effort and product converge. When a business lists in the directory, they inherently market it, thereby facilitating a powerful symbiotic relationship. As each business joins, the directory garners more visibility and credibility, fueling further growth.