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User Generated Content (UGC) videos epitomize a new-wave approach to advertising, showcasing raw and authentic expressions from real individuals. With TikTok's affiliate program playing a crucial role, creators can monetarily benefit from these impromptu promotions without the need for expensive productions or polished ads.
The appeal of UGC videos lies in their authenticity. Viewers are fatigued by overly produced commercials; they crave genuine reviews from relatable creators. This shift in consumer trust is evidenced by Google's recent data showing a staggering 300% increase in search interest for UGC ads in the last month alone. Brands are recognizing this transition, increasingly investing in UGC as their preferred form of advertising.