Part 5/8:
With the content strategy firmly in place, the next crucial component of the holiday blueprint is a paid advertising strategy. This strategy encompasses awareness campaigns, prospecting ads, and retargeting ads—all designed to cultivate interest and conversions.
Awareness Campaigns
Awareness campaigns serve to introduce the brand to new audiences. Their goal is to attract visitors to the website and social media pages by planting the initial seeds of brand awareness.
Prospecting Ads
Prospecting ads further expand brand reach by targeting fresh audiences who may not be familiar with the brand. By highlighting unique selling propositions and aligning the ad campaigns with audience interests, brands can create excitement for their products.