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On a larger scale, Robin reinvented a struggling blueberry farm by augmenting the customer experience. She not only offered the traditional "u-pick" style but introduced additional goods such as dairy, meats, and other farm products. Her strategic expansion led to stronger community ties and increased visibility, allowing her to profit significantly better than the original operation.
Increasing Profit Margins
The central lesson from all successful homesteaders is to focus on profitability rather than mere sales volume. Rather than competing in the cost-driven market for basic produce, emphasize what makes your products unique. As the homesteaders highlighted, there is a clearer pathway to profit through workshops and culinary experiences than through standard agricultural sales.