Part 7/10:
Understanding audience psychology plays a substantial role in Hoyos’ content creation strategy. She emphasizes the significance of sliding in emotional hooks and engaging the viewers in a conversational style. Transforming viewers into active participants enhances retention, as they feel invested in the narrative being presented.
Building a Strong Brand Identity
Consistency is key in fostering returning viewers. Hoyos attributes much of her success to the use of buckets, or series that share a coherent style and theme, encouraging returning audiences. Each video is crafted in a way that allows fans to expect more of the same, thereby drawing them back for future content.