Part 8/10:
This rejection acted as a wake-up call for the Samwer brothers. They recognized the inherent flaws in their rapid growth mindset and began to pivot their strategy from cloning-for-sale to building sustainable companies. Jumia, often dubbed Africa's Amazon, rose to prominence during this period, highlighting Rocket's ability to adapt and thrive.
A Shift in Strategy and Current Challenges
Despite initial success from their revised plans, Rocket Internet has faced difficulties lately. The tech landscape has evolved, making their aggressive growth tactics less effective. Reports of toxic workplace culture and questionable practices have tarnished their public image and hindered their ability to attract new deals.