Part 9/10:
As various ventures, including Jumia, faltered, the Samwer brothers became more secretive, reevaluating their approach to business in a rapidly changing environment. Today, they continue to seek out successful startups to clone, targeting markets where they believe untapped opportunities still exist.
Conclusion: A Legacy of Questions
The story of Rocket Internet raises profound questions about the nature of innovation, capitalism, and the ethics of business practices. Have the Samwer brothers redefined entrepreneurship with their approach, or have they merely exploited existing ideas? While they have demonstrated that rapid success is possible by cloning and adapting other people's ideas, they have also faced the inevitable backlash of such practices.