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Unlike traditional video-sharing sites like YouTube, X's monetization system is primarily subscription-based. This means that monetized creators receive financial incentives when verified users interact with their content—such as retweets, replies, or bookmarks—rather than earning revenue solely from ad impressions. The system is funded by allocating 25% of X’s Premium subscription revenue back to content creators.
To become eligible for monetization, prospective creators need to meet specific criteria: they must have a premium subscription, achieve 5 million impressions on their posts over the past three months, gather 500 verified followers, and reside in a supported country. Once these requirements are met, they can start earning.