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In early 2023, shortly after Elon Musk's acquisition of Twitter, Mr. Beast appeared on Lex Fridman's podcast, where he articulated his views on the potential of video on the platform. At that time, X was primarily a text-based platform, and while it facilitated short video content, the infrastructure wasn't suited for long-form videos that YouTube specializes in.
According to Mr. Beast, “Twitter will always be closer to TikTok than to YouTube”, signaling a stark contrast in user expectations and behaviors on both platforms. People tend to visit X for brief updates and quick interactions rather than to engage with lengthy video content, which poses a challenge for any endeavor to shift user habits without rethinking the platform's interface and functionality.