Part 7/8:
The Importance of Distribution Over Product Quality
One of Schneider's more contrarian beliefs is the importance of distribution over the product itself—a stance that counters the traditional belief that "product is king." According to him, success often hinges on effective distribution channels, allowing even subpar products to reach success if marketed correctly. Companies with exceptional distribution strategies often outperform those with superior products but poor marketing tactics.
Tools of the Trade
For those looking to replicate Schneider's success, he suggests utilizing various digital tools that enhance efficiency. He swears by:
Supermetrics for data aggregation and reporting,
Keywords Everywhere for keyword research, and