Part 7/9:
Even as his company thrived, challenges persisted. After the departure of two of his co-founders, Gam found himself balancing multiple roles, managing everything from tech support to marketing—all while rebuilding the company’s software infrastructure. He pursued a winning strategy that involved identifying the "magnet persona," or the ideal customer, to drive growth. This shift firmly positioned Lemlist as the go-to sales tool for sales teams across the globe.