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Next, he discusses the necessity of ensuring that your content aligns with your brand's aesthetic. For instance, a high-end product wouldn’t look credible with low-quality promotional material. He advises using good judgment in designing ads that resonate with potential customers, ensuring that they convey authenticity and relevance.
3. The Content
Finally, Raspby stresses that the offer presented to customers must evoke a sense of exclusivity. Whether through discounts, limited-time promotions, or bonuses, the offer should make customers feel like they are making a savvy purchase rather than the business just gaining a client.
Once these foundational aspects are in place, it's time to navigate to the ads manager.