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Value can be defined as helping people transition from pain to a desired outcome. To visualize this, imagine two islands: Pain Island, where your audience currently resides, and Pleasure Island, showcasing where they want to go. Your content should act as a bridge between these two islands.
To truly be valuable, you need to identify a skill that has content market fit, meaning it resonates with both your interests and market demand. Your selected skill should fit into one of three categories:
Health: Topics that focus on fitness, nutrition, and general well-being.
Wealth: Topics related to personal finance, investing, and business growth.
Relationships: Topics centered on improving social skills, networking, and personal connections.