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Username: Keep it simple and professional; avoid unnecessary numbers or symbols.
Pinned Tweet: Highlight your best content or a guide, showing new visitors what they can gain by following you.
Optimizing these elements can significantly increase your follower conversion rates, ensuring that your profile reflects the value you offer.
Step 3: Implement Content Pillars
Creating consistent content is critical for engagement and growth on Twitter. To do this effectively, utilize the GAP framework, which comprises three types of content:
- Growth Content: This type addresses trending topics, current events, and well-known personalities, helping to build initial visibility.