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The Ascendance of "Sigma Boy": How a Meme Became a Global Phenomenon
The internet can often make strange bedfellows of music and memes, giving rise to bizarre trends that captivate audiences across the globe. Perhaps no recent example is as pronounced as that of the song Sigma Boy, which astonishingly surged to the top of viral trends in 24 countries. But how did this seemingly silly track become a globally recognized meme?