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The issues at Salt B's establishments are more than just a PR nightmare; they are evident on the balance sheets. His London restaurant saw profits plummet from £3.3 million to £1.7 million in 2023, a staggering 48% drop. New York fared even worse, with two high-profile closures in less than a year. Following these closures, Salt B’s spokesperson revealed that while some markets thrived, others failed miserably—a revealing admission that hinted at the unraveling of a luxury brand.