Part 8/9:
Despite the mounting evidence of his empire’s decline, Salt B seems undeterred. In 2024, he announced ambitious plans for a new $100 million complex in ABA, expected to house more restaurants and luxury apartments. However, industry experts remain skeptical given the chain's recent struggles. The London flagship's plummeting reputation—ranking near the bottom of TripAdvisor ratings—alongside dwindling customer bookings in Greece, suggest that the days of Salt B's dominance may indeed be numbered.