Part 3/8:
Short-form content acts as a powerful tool to generate traffic to the core of my funnel. It’s essential to understand how to utilize this attention effectively. In my case, I transitioned the viewers' interest from short-form to long-form content by offering free courses and guides. This approach captured the audience’s engagement and provided an opportunity for them to interact with the material.
The journey begins when a viewer engages with my content, often by commenting on a call-to-action (CTA), such as “comment course.” These interactions lead them to a free course that adds even more value and credibly establishes my authority in the niche.