Part 7/8:
Before investing in ads, it’s crucial to build trust via organic content. Ads should be viewed as supplementary, not foundational; organic content builds the primary tools for trust and relationship-building with an audience.
Recap of the Approach
To summarize, the process involves:
Creating valuable short-form content to attract audience attention.
Transitioning that attention into long-form educational content.
Utilizing CTAs to encourage booking discovery calls.
Presenting high-ticket educational offerings post-qualification.