Part 6/8:
Many potential directory entrepreneurs express frustration over perceived barriers to entry, such as associated costs. Eisenberg reassures them that getting started doesn’t require extensive investments in tools and services: a basic understanding of platforms like WordPress can suffice to launch a new directory.
His insight sheds light on the misconception surrounding the profitability and feasibility of the directory business. While some may view it as a saturated market, Eisenberg emphasizes the importance of innovative thinking and strategic execution, pushing back against doubts surrounding profitability in the niche.