Part 5/10:
Creating Your Minimum Viable Product (MVP)
After validation, the next step is to create a Minimum Viable Product (MVP). Hummus emphasizes that your initial version doesn't need to be perfect; it merely needs to be published. He advises using a simple format—perhaps only text documents or basic videos—to launch the product faster and begin gathering feedback. This approach also helps to refine the offering based on real user experiences.
Building an Audience
An excellent product on its own is not enough; building an audience is crucial. Hummus identifies YouTube as a prime platform for establishing the "know, like, trust" factor with potential customers.
Key strategies for audience growth on YouTube include:
- Consistent uploads, even if the quality varies.