Part 8/10:
The importance of launching successfully cannot be overstated. Hummus suggests a three-phase launch strategy that encompasses:
Pre-launch: Generate excitement through value-packed content that hints at the upcoming product.
Launch: Open cart access with live streams and engaging marketing.
Post-launch: Continue to provide value and share student successes to pave the way for future launches.
Scaling Your Product
Once launched, it’s time to focus on scaling. Hummus encourages leveraging testimonials and automating aspects of your business to maintain consistent sales without constant personal involvement.
Important points include:
Success stories as powerful marketing tools.
Automating processes like email marketing to ensure efficiency.