Part 4/8:
As demand for the products grew, Kyle faced the challenges of scaling his operations. Initially, he was doing everything himself—manufacturing, packing, marketing, and fulfilling orders—which proved overwhelming. Starting in his basement, moving to a garage, and eventually requiring more space to accommodate growing orders, Kyle's business began to take on a life of its own.
The transformation was not without its struggles. In one notable instance, an unexpected surge in orders caused chaos. While attending a conference, Kyle resorted to using a pop-up tent in a Home Depot parking lot to fulfill orders, epitomizing the lengths he had to go to keep his nascent business afloat.