Part 7/9:
As the pitches progressed, critiques intensified. A contestant faced backlash for proposing a water brand that combined NFTs with traditional bottled water — a plan that many sharks found nonsensical amid the multitude of existing bottled water companies. Integrating crypto into everyday products, the narrative suggested, might not be sufficient to cut through the clutter. Critics emphasized that without compelling narratives and experiences, especially in a saturated market, the value proposition could easily fall flat.