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In 2020, the COVID-19 pandemic caused his dance opportunities to dwindle. Seizing this moment, Joel pivoted to YouTube, creating content on his dance channel. Despite gaining millions of views, he struggled financially due to copyright issues. Many of his most popular dance videos contained copyrighted music, preventing him from monetizing them effectively.
Realizing he needed to change his strategy, he shifted towards creating dance tutorials. This new direction proved fruitful, leading to his first viral tutorial that earned him a small but significant amount. Over time, as he continued to simplify his content production and cater to his audience's needs, his earnings began to grow.