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Contrarily, YouTube shines when it comes to monetizing content post-stream. Although live streams may not generate the same revenue in real-time as Twitch, they become more lucrative once converted into VODs. A striking example comes from a live stream of the game Starfield, which drew 31,000 average viewers. Though the live ad revenue was a mere $1,600, the VOD raked in an astonishing $84,000, created substantially through ads and viewer engagement after the stream concluded.
This stark contrast signifies YouTube's superior optimization for VODs, creating lasting opportunities for revenue long after the live session ends. While Twitch viewers usually brush aside VODs once a stream is over, the YouTube algorithm gives life to VODS, making them valuable long-term assets for streamers.