Part 2/10:
The inception of our channel was a collaborative effort between my friends and me, particularly driven by my buddy Cam. As a founder of a startup and a business professor, Cam was developing a video game with some old friends. This journey exposed the realities of game development which goes beyond just creating a product. He realized the complexities surrounding marketing, sales, taxes, and ultimately, building a business out of a product.
Our discussions led us to embrace the power of YouTube as a platform to address common issues faced by indie developers. With Cam's industry expertise and my experience in curating and distributing content, we strategized on how to create value for our target audience.