Part 3/10:
Before producing our first video, we spent a couple of weeks determining what kind of content we wanted to create and for whom. Understanding "why" we were making these videos was crucial; we are passionate about indie games and aim to empower developers by sharing insights to help them create better games and businesses.
We established our channel's core principles and designed a simple brand identity, followed by conversations around the tone and emotional engagement we wanted to express in our videos. While our planning was extensive, it focused more on understanding our audience rather than perfecting every detail.