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In his viral video, Mega Lag meticulously outlined the deceptive practices employed by Honey. Positioned as a savior for internet shoppers seeking the best coupons, Honey's operation is under scrutiny for allegedly misleading users. Mega Lag revealed that brands collaborating with Honey can selectively choose which coupons are displayed to consumers. For example, if Target has two coupons for a particular coffee maker, only the less favorable coupon might be shown, depriving consumers of potential savings. This manipulation suggests that Honey users may not be receiving the best possible deals, contrary to the company's promise.