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However, the situation is even more dire for content creators who rely on affiliate marketing to earn commissions from their audiences. Mega Lag asserts that when consumers use affiliate links from their favorite creators, Honey hijacks these links, substituting its own affiliate code. As a result, the creators receive nothing from the sale, which Mega Lag categorizes as a form of fraud. This practice raises significant ethical questions about how Honey operates in relation to its partners and users.