Part 2/7:
One of the most crucial elements in online video content is the hook. The hook, which refers to the initial few seconds of a video, plays a significant role in capturing viewers’ attention. The individual emphasizes that he dedicates 80% of his time to scripting and planning these brief moments, as they are pivotal for viewer retention—the metric that algorithms on platforms like TikTok, Instagram, and YouTube use to determine whether to promote a video.