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Swipe Rate is defined as the percentage of viewers who continue watching after the crucial three-second mark. Only those who watch beyond this threshold count toward an official view. To maximize your chances of going viral, aim for a swipe rate of 70% or higher; however, striving for 90% or better is where the true magic lies.
In the fast-paced environment of Shorts, capturing attention within the first 3 to 5 seconds is imperative. Successful creators often either succinctly explain their content or introduce an intriguing element that compels viewers to stay tuned. Instantly hooking your audience is vital for retaining their interest.