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For instance, videos centered around “how to” topics are inherently more searchable, attracting views from users actively seeking that content. Conversely, unique content—like building a castle in your backyard—may not be something users often search for. Hence, focusing solely on SEO for such content can be a futile exercise.
To maximize the benefits of SEO, select a searchable topic, ensure the video is engaging, and then craft quality descriptions rich in relevant keywords. However, SEO should be seen as supplementary to broader audience engagement tactics. It’s worth noting that getting significant traffic from SEO often necessitates a foundation of views garnered through YouTube’s recommendation system first.