Part 9/11:
Thumbnails can enhance search engine visibility. Utilizing text in thumbnails relevant to common queries can help videos surface in search results, even if those words don’t appear in the title. Thus, it’s essential to focus on what the audience is actively searching for.
Leaning into clickbait, when done correctly, can bring viewers in while delivering valuable content they were promised. This establishes trust; viewers appreciate transparency and are more likely to return for future content.
Building Trust and Avoiding Mistakes
The wrong approach to thumbnails and titles can yield backlash from viewers. It's crucial not to rely on inside jokes, overly clever references, or excessive creativity that may confuse potential viewers. Instead, clarity and impact should reign supreme.