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Ultimately, to generate sales, you need conversion content that motivates viewers toward a purchasing decision, whether it's signing up for a consultation call or purchasing a product. This segment helps funnel the audience from casual viewers to committed customers.
Overcoming Trust Challenges
Digital trust is at an all-time low, with many consumers guarded against potential scams. Nolan emphasizes the necessity of connection content that nurtures trust over time. According to a study by Google, achieving “7 hours of engagement across 11 touchpoints in four locations” can significantly increase conversion probabilities. Therefore, creating longer-form content is encouraged to strengthen viewer engagement.