Part 3/11:
While the term "influencer" can carry negative connotations, it can refer to a broad range of individuals—many of whom possess significant talent and creativity. At its core, the term simply describes someone who can influence potential purchasers of products or services. This concept isn't entirely new; we've long seen celebrities leverage their fame to promote products. Yet, what sets today’s influencers apart is the accessibility of platforms and tools that allow anyone with a smartphone and a social media account to cultivate an audience and generate income from personal passions, whether in gaming, art, cooking, or any other niche.