Part 5/11:
A prime example of this evolution is seen in the success of YouTuber Mr. Beast, who launched his own chocolate brand, allowing him to retain 100% of the profits rather than relying on sponsorship deals with established brands like Hershey or Nestlé. Other creators, like Emma Chamberlain and Graham Stephan, have also ventured into entrepreneurship by launching their own coffee brands. These endeavors mark a significant shift from simple merchandise to fully-fledged businesses supported by established social media followings.