Part 9/11:
This model isn’t limited to channels with million-plus subscribers. Smaller channels can still achieve significant sales and profitability, as word-of-mouth can lead to new customers, broadening their outreach considerably. Once established, these businesses can thrive independently of the creator's day-to-day involvement.
Attention: The New Currency
In today’s creator economy, attention has emerged as the vital currency. YouTubers today can harness attention not just for deals and sponsorships but for their own business ventures. Influential figures such as the Paul Brothers, despite controversy, have used their platform prowess to profit from ventures beyond traditional media, including boxing and merchandise.