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The foundation of a successful YouTube channel often includes evergreen content—videos that remain relevant over time. The channel in focus specializes in evergreen topics related to NBA players and events. For instance, their recent video titled "20 Things You Didn't Know About Shaq" garnered 2.8 million views, which translates to roughly $10,000 in revenue based on average advertising rates. The advantage of such content is that it continues to draw views long after its initial release, making it a lucrative investment.