Part 4/8:
Honey, however, stands accused of complicating this relationship. Allegedly, they intrude at the critical purchase moment, replacing a creator's referral link with their own—erasing any attribution that could have benefitted the original creator. This not only undermines the creator's earnings but could also mislead consumers, who believe they are accessing valid discounts through Honey when in fact, they may be funding a process that detracts from creator compensation.