Part 4/9:
Research and Branding
In this intensive research phase spanning 40 days, I absorbed knowledge about meme coins and their unique market dynamics. This included analyzing audience demographics and behavior to tailor content that resonated with potential followers.
The brand itself revolved around the NPC concept—a term used to describe individuals who seem to lack agency in their lives, akin to non-player characters in video games. My mission was to juxtapose the lives of NPCs with what can be achieved when one takes action and seizes opportunities. This required the creation of an Ideal Viewer Profile (IVP), which outlined crucial details about our target audience—such as their interests, fears, and typical online behavior.