Part 2/7:
Finding a niche involves identifying a specific area of interest that serves as the focal point for all your content. The first step in creating a successful YouTube channel is recognizing what makes a niche profitable. According to the framework, three key criteria define a golden niche:
- Audience Demand: The most successful niches address real problems that viewers actively seek solutions for. It’s essential to choose an evergreen niche—one that has sustained demand over time. Examples from personal finance include topics like savings strategies or job hunting.