Part 6/7:
Drawing from his experience, he illustrates that one of his channels realized over 276,000 views on a video by simply focusing on a relevant product search term. This strategy underscores the difference between TikTok’s discovery-oriented users and YouTube’s search-focused audience, allowing you to refine your content approach accordingly.
Building a Sustainable Business Model
Ultimately, Godbolt emphasizes the importance of not putting all your eggs in one basket. He encourages TikTok shop affiliates to build a diversified business with a clear niche—whether it be tech, outdoor activities, or any other specific audience. Incorporating affiliate marketing into a multi-faceted business model can help buffer against sudden changes in any one platform's viability.