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Focusing solely on YouTube’s algorithm-driven Partner Program can breed desperation, pushing creators to chase trends contrary to their values or interests. On the other hand, establishing a diverse array of revenue streams allows for more authentic content creation that aligns with the creator's vision.
3. Inconsistent Revenue Streams
The unpredictability of ad revenue makes reliance on the YouTube Partner Program a precarious choice. The revenue can fluctuate significantly due to various factors, including seasonal advertising trends and demographic changes among viewership. With the possibility of CPMs (Cost Per Mille) and RPMs (Revenue Per Mille) dropping at any moment, new creators may find themselves struggling financially.