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The creator began their journey on Instagram and YouTube, focusing on helping fellow content creators and editors enhance their skills and efficiency. This niche focus was integral to their success; by providing specialized content surrounding video editing and social media growth, they attracted the attention of relevant brands.
In their first month, when they had around 200 subscribers and just four videos posted, they landed their first sponsorship with a company called AutoCut. The collaboration was significant, financially speaking, and served as a pivotal moment in their content creation journey.