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After grasping your audience's needs, the next step involves developing your narrative. Every successful video revolves around three fundamental pillars: setup, progress, and payoff.
Setup: This provides context for what's coming next and sets the tone.
Progress: This builds tension and curiosity, guiding the viewer towards the payoff.
Payoff: These are the moments your viewers tune in for—the value they gain from watching your video.
Without thoughtful storytelling, even the most visually impressive videos can feel flat. Truly great editors draft a story skeleton—a blueprint of their video's structure—before they even begin editing. This helps ensure everything included serves the narrative purpose, with anything extraneous cut out.