Part 4/8:
Once you have a solid narrative, the next step is to focus on how you visually convey that story. “Story showing” is about crafting a rich visual experience rather than just telling.
Top editors focus on three Cs of visuals:
Content: The types of footage used. This includes both A-roll (primary footage, typically of someone speaking) and B-roll (supplementary visuals).
Clarity: Essential to maintain the viewer’s attention by making sure they know what to focus on at all times. Strategic positioning and techniques like masking, brightness adjustments, and motion can enhance clarity.