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Musa’s journey into the digital realm began with a simple love for vlogging. As a teenager, he used his birthday money to purchase his first camera and ventured into documenting his experiences. His initial foray into creativity was fueled by an experimental spirit—exploring abandoned buildings, learning photography basics, and mastering video editing. These early steps laid the groundwork for his future as an entrepreneur.
After investing countless hours into developing his editing skills and plotting his rise on platforms like YouTube, Musa was hit with a harsh reality: the global pandemic disrupted his initial plans. However, this setback became a pivotal moment, redirecting his focus toward the burgeoning TikTok landscape.