Part 3/7:
Once you've got their attention, it's vital to deliver a message that resonates with your audience's needs or desires. This means understanding the pain or gain principle:
Pain: What problems are your potential customers dealing with that your product can alleviate?
Gain: What benefits will they get that will improve their situation?
Identifying your audience's primary concern—whether financial, emotional, or practical—will help tailor your messaging for maximum impact.