Part 4/7:
A lesser-discussed element is addressing your target market's previous negative experiences related to similar products. This step is crucial, especially in competitive industries like "make money online." Here, Becker suggests using phrases like “without the misleading promises you've encountered before,” effectively overcoming potential skepticism and making your offering appear more trustworthy.
Verification is Essential
To build credibility, Becker highlights the significance of verification. Proving that your product works is crucial for reducing skepticism:
Use testimonials from satisfied customers, especially notable figures in your industry.
Provide scientific studies or data that validates the benefits of your product.